Ep#353 Eric Malka: Exploring a Healthier Beauty Business Approach Through Radical Transparency

⁠The Growth and Scaling Podcast with Todd Westra⁠
Dive into the World of Eco-Chic Beauty with ⁠Eric Malka⁠, CEO of ⁠Ingredients®⁠! 
Join us in this captivating exploration of a Healthier Beauty Approach and Radical Transparency in Ingredients®! ⁠Eric Malka⁠, the visionary Co-Founder and CEO behind the buzzworthy brand Ingredients®, brings over 25 years of beauty and wellness expertise to the table.
Don't miss Episode 353! Eric doesn't just preach; he practices what he preaches. Find out how he's reshaping the industry with 100% plant-based, eco-friendly, and transparent products, all while delving into a Healthier Beauty Approach and highlighting Radical Transparency.
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Ways to connect with Eric Malka:
Website:⁠ https://ingredientswellness.com/⁠
Personal Facebook:⁠ https://www.facebook.com/eric.malka.56⁠
Personal Instagram:⁠ https://www.instagram.com/eric.malka.56/⁠
Personal LinkedIn:⁠ https://www.linkedin.com/in/eric-malka-9071529/⁠
Company Facebook:⁠ https://www.facebook.com/ingredientswellness⁠
Company Instagram:⁠ https://www.instagram.com/ingredientswellness/⁠

What’s in this podcast episode?
00:43 Who is our guest for today, and what is his business
02:08 Whose idea was it to choose their brand name
03:27 How much did they sell when they made their first product
04:20 Who was the intended audience for this product, and what drove them to be transparent
06:55 What inspired them to make their brand
09:19 Why women are more exposed to chemicals than men
10:20 What is the company mission that drives them to build what they are building right now
11:47⁠ captainscouncil.com⁠ ad
15:21 What is their approach to building brands, and how do they prioritize purpose and transparency in the process
18:24 Why they chose not to do the MLM strategy
19:51 What is their desired impact and growth strategy for the brand
22:54 What approach does he take towards funding and supporting his team in the company and outside the company
24:49 The framework that he uses in every aspect of his life can be applied to business
25:58 Someone in his circle that he wanted to give a shoutout
I highly suggest you watch this entire exchange between ⁠Eric Malka⁠ and ⭐️⁠Todd Westra⁠ 📈
If you're looking for tips and strategies to grow and scale your business, this episode is for you!

Full episode details here: ⁠https://links.thegaspodcast.com/353⁠

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