Real Estate Agents 12-Step Real Estate Podcasting Launch Plan

Welcome back to America's #1 Daily Podcast, featuring America's #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join with Tim and Julie Harris? https://whylibertas.com/harris or text Tim directly 512-758-0206

This is PART 1 of 2: Real Estate Agents 12 Step Real Estate Podcasting Launch Plan

Why podcast versus radio or other apps like radio or clubhouse, etc.?

-Podcasting is on-demand and can be replayed and shared.

-Podcasting fosters community, lead generation, and an ongoing relationship with your listeners.

-Podcasting is efficient at reaching multitudes of people for minimum expenditure.

-Podcasts are not time zone or geography dependent.

-Podcasts are easily produced by YOU, not dependent on third parties.

The best way to illustrate the creation and production of an award-winning podcast is to use Real Estate Coaching Radio as our case study.   Many of you have asked for help with starting, maintaining, and monetizing a quality podcast.  

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Facts First:

Real Estate Coaching Radio is the #1 listened-to Real Estate Podcast in the country.

Real Estate Coaching Radio (RECR) is a 30-45 minute live daily podcast,

downloaded in over 60 countries and often #1 in Education on iTunes (in Peru, for example).

Real Estate Coaching Radio has over 2000 shows on iTunes and over 5,000 shows in the archive.  It’s in the top .05% of all podcasts in the world. We have had over 50,000 downloads in a day depending on the topic. 

Our listeners were surveyed and 93% were IN real estate or planning on getting a license. 7% were 'other'. 

So what about YOUR podcast?  How to get started?

The most important questions you must answer:

Who is your show for? Who are you trying to serve? 

To answer that question, create an ‘Avatar’…let’s call him ‘Bob’.  Bob is your target listener; he’s who you’re trying to reach.

Who is Bob? Describe Bob. How old is Bob? Where does Bob live? What does Bob do on the weekends? What are Bob’s hopes, fears, and ambitions? What is Bob’s annual gross income (podcast listeners are often older, well-educated, and well-off financially)?

How does Bob want to feel after listening to your show? Is Bob like you? If yes, that's easy. Make a show you would listen to. When considering a topic: Ask yourself, why does Bob care about this? If you have to tell Bob why he cares then it is a crap topic. Bob has to already care; it has to be meaningful to him without you explaining it.

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In our case, we aim to motivate, educate and get you into action.

Mindset drill-down:

Imagine Bob is in the room with you and you’re having a conversation with him. You truly care about Bob and want to make his life better.  Make the show about helping Bob...not trying to make yourself famous. 

Worth repeating, make your WORK famous because of all the people (your) work product helped...don't try to make yourself famous. That is the mindset that wins, 100% of the time.  When in doubt, lead with this mindset.

The Accumulation Effect: 

Hard work, authenticity, and making it all about your listener will pay off assuming you are very consistent.  Keeping at it is the key. Don't even start a show if you aren't going to commit to at least the next 12 months and at least 12 shows, ideally 12 months and at least 30-40 shows. Don't leave digital breadcrumbs that you are a quitter. 

Action Items:

1) Do I need expensive equipment? No.  Don’t waste money on pricey equipment. We use a RODE Lavalier mic and our iPhones. No mixing boards, no editing.  If you want to video your show, use your iPhone. The iPhone app we use is Ferrite. We also use Podbean.

TIME CODES

00:00 - Intro
01:39 - Deep Dive To The World Of Podcast
04:01 - Anything Under The Sine
05:44 - The Downloads
07:11 - Who Is Your Show For?
10:51 - Try To Be Known Well
12:46 - Expand Your Mind
14:12 - Make Your Work Famous
16:19 - You Don’t Need A Lot Of Expensive Equipment
18:35 - No Fancy Studio
21:44 - How Simple Podcasting Is
23:08 - Keeping It Fresh
25:56 - How You Made Them Feel
27:25 - Think About Your Format
30:02 - Drill down
32:44 - Don’t Worry So Much
42:44 - Like And Subscribe