HELP! My Real Estate Listing Hasn't Sold!!

Welcome back to America's #1 Daily Podcast, featuring America's #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join with Tim and Julie Harris? https://whylibertas.com/harris or text Tim directly 512-758-0206

Real Estate Agents: This is Why Your  Listing Hasn't Sold!  Today we'll discuss the six specific reasons (yes, PRICE is one of them) that are probably causing your listing to sit on the market.

FACT: Homes are either selling immediately or sitting on the market for 30, 60, or even 90 days. Don't let your listing expire, and don't get fired.  Be the listing agent when it SELLS.

Before we examine all of the factors, let's keep it real.  The one thing that overcomes ALL of the underlying reasons a listing isn't selling is, of course, price.  However, the fastest way to get yourself fired from the listing is to always make it all about price.

IMPORTANT: Join #1 Real Estate Coaches Tim and Julie Harris's Premier Coaching now for FREE. Included is a DAILY Coaching Session with a HARRIS Certified Coach. Proven and tested lead generation, systems, and scripts designed for this market. Instant FREE Access Now: YES, Enroll Me NOW In Premier Coaching https://members.timandjulieharris.com/

No seller ever wants to hear the phrase, 'time to lower your price'!  Let's take a look at the big picture first.  (Premier coaching clients, you have the Listing Evaluation included in your coaching program).  

To get your Listing Evaluation Tool, sign up for Premier Coaching today by simply visiting PremierCoaching.com. It's free to sign up and will only take a few minutes. You can do that while you listen!

6 Factors that Make a home sell... Rate each of these on a scale of 1-10 and you'll know where you need to do the work to get it sold.  A perfect score is 60, but if your listing isn't selling, it's not likely to be scoring that high.  

1.     Condition.  When there is little competition, and more buyers than sellers to go around, condition matters less.  As more listing inventory arrives on the market, especially if any of it is new construction, the pressure increases to present your listing in its best light.  Even if you're the only home for sale in the MLS code, you owe it to your sellers to help them stage it to get the best results.  They'll sell faster and for more money.  Rate your listing's condition on a scale of 1-10.

What makes your condition rating low?  Any or all of the following, and we won't even be super gross here...We are SURE you'll have more to add, based on your showing experience and listing experience!

-Questionable smells, or possibly worse: unidentifiable smells.  

-Identifiable but gross: cat pee, dog poo, curry, cigarette, or cigar smoke.

*Invest in an air ionizer from Amazon or remove the carpet/furniture, etc that's causing the odor. Stop waiting for a buyer who loves the smell of cat pee or doesn't notice the smoke odor.

-Bugs.     -Mold or mildew in the bathrooms, kitchen, or basement.

-Rodents/rodent droppings.    -Dirty floors.    -Clutter-covered countertops.    

-Crusty-looking appliances.

-Dirty window screens.    -Terrible or boring curb appeal.     -Dead grass.    -Weeds

-Green pool.    (And the list goes on.  Refer to the Proven Home Selling System if you're a Premier Coaching client for the 'How to prepare my home' guide).

Note: price will overcome the condition every time.

2.     Location.     You can't change this, so just rate it on a scale of 1-10.  A low rating for a house that backs up the freeway or sits at an intersection with a stop sign or lights right there.  A low rating for a scary neighborhood or a hoarder next door.  In the flight path or near a busy railroad crossing.  A great location is a safe neighborhood with sidewalks, and tree-lined streets that everyone wants to move to.  Note: price will overcome location.

3.     The Number and frequency of showings your listing is getting weekly.  Rate your listing on a scale of 1-10.  If you have slow or no showings, according to the National Association of Realtors, you are likely about 10% overpriced.  If you have consistent showings but no offers, you are usually 3 to 5% overpriced.  Rate your listing high if you are getting lots of showings and second showings.  You're close to selling it.  Rate it low if no one seems to know it exists, you go days or weeks between showings.

Note: Price overcomes lack of interest.

TIME CODES

00:00 - Intro
01:12 - A good script
05:27 - Big takeaway
09:03 - Buyer’s expectation
14:34 - Location
21:22 - Low rating
23:30 - Appraisal class
28:29 - Price correctly
33:11 - Like and subscribe