Why Your Listing Won't Sell and What To Do About It

Welcome back to America's #1 Daily Podcast, featuring America's #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join with Tim and Julie Harris? https://whylibertas.com/harris or text Tim directly 512-758-0206

Why does it seem that some listings sell immediately, with multiple offers but OTHER listings seem to be sitting??? Which are you experiencing? What are you expecting? What are your seller's expectations?

Now that there are fewer buyers looking, each showing is far more valuable to you as a listing agent. No one wants to have slow or no showings and then have to talk to the seller who trusted you and figure out what to say to them while the house languishes on the market.  That’s no fun.

What causes a listing to NOT sell?  Why does a listing expire?  Why does it get deprioritized by buyers or buyers' agents? Why would a seller fire you when it's only been on the market a few weeks? How can a listing actually get zero showings, especially when OTHER listings sell immediately?  This is a symptom of a changing market!  

IMPORTANT: Join #1 Real Estate Coaches Tim and Julie Harris's Premier Coaching now for FREE. Included is a DAILY Coaching Session with a HARRIS Certified Coach. Proven and tested lead generation, systems, and scripts designed for this market. Instant FREE Access Now: YES, Enroll Me NOW In Premier Coaching https://members.timandjulieharris.com/

15 Super Secret Strategies to Sell Your Listings Faster

1.  Is your listing poorly presented?  Perhaps it has poor or no staging.  This includes clutter, questionable smells, not being clean, and not being bright.  The goal is for the listing to show like a new construction model home.  Consider adding shoe covers in a basket in the foyer.  'Please remove your shoes or cover them to protect the floors which may someday be yours!' 

2.  Does your listing have a non-compelling description?  This includes plain vanilla words like 'open and airy floor plan'.  Don't make it sound like every other listing.  Make the description convince me to show this property FIRST.  

3.  The pictures aren't exciting, or worse they're off-putting.  This includes tiny iPhone pictures, pictures with kids sleeping in their beds, kitchen pictures with dirty dishes, bathroom pics with toilet lids up, the agent's reflection taking the picture in the bathroom mirror,  and any number of unprofessional pictures.

As promised, here is the discount link for the EXPIRED LISTING LEADS: https://www.redx.com/affiliate/tim-and-julie-harris/?aff_code=670699

This issue is easy to fix.  Hire a professional photographer, or take a photography class yourself.  There are tons of easy and free photo tutorials on YouTube.

4.  Does your listing have too many showing restrictions?  If you can only show it on a Friday afternoon if the baby isn't sleeping and it's sunny outside, you won't get many showings!  If you can't show it, you can't sell it.  This also applies to alarm systems, guard gates, and other complicated security measures.

5.  Does your listing have poor curb appeal?  50% of the buying decision is made from the street.  Does your listing look like a house that someone would be proud to come home to, or does it look abandoned?  Do some simple things to improve the curb appeal, like a wreath on the door, a nice front doormat, plants on the porch, landscaping, weed removal, un-dead the grass, un-green the pool, etc.

6.  Does your listing give a bad impression when you open the front door?  The other 50% of the buying decision is made in the foyer.  A clutter-free, bright foyer should make the buyer want to see the rest of the house, NOT make them want to turn around and go see the next home.

7.  Could something be wrong with your actual MLS listing?  Maybe your pictures aren't loading, the description doesn't make sense or it's not categorized correctly.  If you don't put in the square footage and someone is searching for it, your listing won't pop up. If you're advertising a bunch of stipulations of what the seller will or won't accept, your listing will go to the bottom of the showing list or simply not get shown at all.

IMPORTANT: Join #1 Real Estate Coaches Tim and Julie Harris's Premier Coaching now for FREE. Included is a DAILY Coaching Session with a HARRIS Certified Coach. Proven and tested lead generation, systems, and scripts designed for this market. Instant FREE Access Now: YES, Enroll Me NOW In Premier Coaching https://members.timandjulieharris.com/

TIME CODES

00:00 - Intro
01:38 - Drill down plan
03:42 - Premier Coaching
08:24 - RedX
14:25 - Poor curb appeal
19:16 - Chat GPT
25:46 - Expired listing
29:32 - Emotional highs and lows
36:45 - Like and subscribe