Amazon PPC Ask Me Anything | SSP #451

In episode #451 of the Serious Sellers Podcast, we bring you another of our TaCOS Tuesday episodes, which is our monthly PPC AMA. This time, we invite Tom Waghorn from Clear Ads for the first time. In this episode, he answered tons of questions the audience threw at him including his Variation listing PPC strategy, defense ad tactics, best practices for advertising during launch, how to use day parting and ChatGPT, and much more!

In episode 451 of the Serious Sellers Podcast, Shivali and Tom discuss:

02:01 – Tom’s Journey from 3D Animation to PPC
03:30 – Why are my Competitors Crushing me During Launch?
08:51 – Which Child ASINS Should I Target in PPC?
11:09 – Which Metrics Will Help me Audit my PPC?
13:56 – How do I Keep Competitors from Stealing my Sales?
16:00 – Should I Target All Variations During Launch?
18:10 – If I Remake New Campaigns, Will I Lose Momentum?
20:15 – Should we Use Auto Campaigns During Launch?
21:20 – How Should I Divide Targets In Campaigns?
22:10 – When Should We Implement Day Parting?
24:21 – How Should I Allocate Budget To Campaigns During Launch?
28:12 – When do you Start Negative Matching?
30:53 – How Should I Raise Budgets?
33:02 – Can You Use ChatGPT with Amazon PPC?
35:15 – Tom’s 60-Second Tip

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