The Future Of Marketing Is Category Design

Today I interviewed Christopher Lochhead and Eddie Yoon. Two master marketers who developed a fascinating new process called “Category Design”.

If you’ve ever tried to build a brand, promote a product, or grow a following, this is a must-watch episode.

As you’ll hear in my opening comments, these two guys have single-handedly changed how I think about online marketing.

If you listen to one podcast episode this year, it should be this one.

Visit Eddie and Chris's site: https://www.categorypirates.com/

Books Mentioned

Play Bigger: https://amzn.to/3tcowFg
The 22 Laws of Category Design: https://amzn.to/3PQwPj5
Snow Leopard: https://amzn.to/3Rxtgzs

Ready to start your solo business? - https://go.jasonstapleton.com/join-bootstrapit

 **// FOLLOW ME //**

Youtube - https://www.youtube.com/jasonstapletonofficial
Instagram - https://www.instagram.com/StapletonConsulting/
Twitter - https://twitter.com/Jason_Stapleton
Website - https://jasonstapleton.com/

== Some links are affiliate links ==

// The Best Platform for Coaches, Consultants & Course Creators //
https://upcoach.com/?via=jason

//Youtube Analytics //
https://vidiq.com/stapleton

// All my Music //
https://bit.ly/3wtM4ED

// Motion Graphics//
https://motionvfx.sjv.io/9WoaL5

// Lighting //
Falconeyes 48TD - https://amzn.to/3APjArm
Aputure B7c - https://amzn.to/3PTrhRB
Neewer NL 660 - https://amzn.to/3CuuWT0

// Cameras //
Sony A7III - https://amzn.to/3AiwJry
Sony FX 30 - https://amzn.to/3NqhMtt

// Lenses //
Sony 24mm F1.4 - https://amzn.to/3wAfTTT
Sony 24-70mm F2.8 - https://amzn.to/3KqUpOU
Sony 10-18mm F4 - https://amzn.to/3e0lOLG
Sigma 16mm F1.4 - https://amzn.to/3AsuqST
Sigma 30mm F1.4 - https://amzn.to/3RifMEF

// Audio Gear //
Rode NTG3 - https://amzn.to/3PMveYo
Rode Wireless Go II - https://amzn.to/3Ra9V44
Saramonic Blink500 Pro - https://amzn.to/3TmlKG2
Rode Videomic - https://amzn.to/3QXpJaO
MixPre-6 II - https://amzn.to/3dOguuC

My camera bag - https://bit.ly/3ANOWyK
My Drone - https://amzn.to/3pOnLxf

The Tool I Use to Hack Youtube - https://vidiq.com/stapleton

// FOLLOW ME //
VERO - https://vero.co/thejasonstapleton
Instagram - https://www.instagram.com/thejasonstapleton/
Twitter - https://twitter.com/Jason_Stapleton
Website - https://jasonstapleton.com/