Your Workflow Must Change When Using AI

In this video I talk about the workflow behind building AI-driven Jobs-to-be-Done Framework catalogs. If requires a fundamentally different organization of resources to avoid becoming an even more bloated and ineffective company. It's critical to think about automating your qualitative research and even moreso in terms of JTBD research because there's more to it than a few interviews, video clips, and a pretty PowerPoint deck.

If you'd like to read the accompanying blog post you can find it here:
https://open.substack.com/pub/jobstobedone/p/video-your-workflow-must-change-when?r=4wccx&utm_campaign=post&utm_medium=web

Contact: mike@pjtbd.com
Blog: https://jobstobedone.substack.com

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