Slideshow tribute to Jerry Jones.

Slideshow tribute to Jerry Jones.

Jerral Wayne “Jerry” Jones (born October 13, 1942)[1] is an American billionaire businessman who has been the owner, president, and general manager of the Dallas Cowboys of the National Football League (NFL) since 1989.

On February 25, 1989, Jones purchased the Cowboys from H. R. "Bum" Bright for $140 million (equivalent to $292.5 million in 2020).[13] Soon after the purchase, he fired longtime coach Tom Landry, to that point the only coach in the team's history,[14] in favor of his old teammate at Arkansas, Jimmy Johnson.[7] A few months later, he fired longtime general manager Tex Schramm, and assumed complete control over football matters.[15]

After a slow start under Jones and Johnson (the first season under Jones, a 1–15 finish,[16] remains second only to the team's inaugural season in terms of futility),[17] Jones quickly built a team often considered one of the best NFL franchises of the 1990s. The Cowboys won Super Bowl XXVII in the 1992 season,[18] as well as Super Bowl XXVIII the following year in the 1993 season.[19] Johnson then departed and was replaced by Barry Switzer, who won Super Bowl XXX in the 1995 season.[20]

At the time of the sale, the financially troubled Bright claimed to be losing $1 million per month on the franchise.[21] During Jones' tenure, the Cowboys have appreciated in value to an estimated $5.5 billion, turning its owner into a billionaire in the process.[22] Much of the league's financial success since 1989 has been credited to Jones himself. In particular, he was decisive in securing Fox as the NFC's primary broadcaster at a time when the traditional "Big Three" networks were trying to convince the league into accepting a rollback in television rights fees.[23]

Increased television revenues have played a decisive role in securing the NFL's place as the world's richest sports league, with revenues of well over $10 billion per season.[24]

The 2020 NFL season was Jones' 32nd as Cowboys owner, more than the combined tenures of his predecessors.[25]

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