Principles of Marketing- Chapter 20: Sustainable Marketing- Social Responsibility and Ethics

This is for Review, Educational, and Informational Purposes
1.) Define sustainable marketing and discuss its importance.
Sustainable Marketing
2.) Identify the major social criticisms of marketing.
Social Criticisms of Marketing
3.) Describe the principles of sustainable marketing.
Business Actions toward Sustainable Marketing
4.) Explain the role of ethics in marketing.
Marketing Ethics, The Sustainable Company