Are You Measuring What Really Matters In Marketing?

The heart of entrepreneurship lies in identifying and solving problems that matter – those that resonate with customers, streamline operations, and enhance the overall business proposition. Entrepreneurs who remain focused in their commitment to tackling these issues rather than chasing fleeting social media fame are better poised for results and growth.

I’ve been giving lots of interviews and speeches recently about how I’ve been able to monetize a small YouTube channel with less than 3,000 subscribers into a six-figure business. People especially love when I break out my receipts and show the screenshots of how I had my first $11,000 week when the channel had fewer than 1,000 subscribers.

Or how within week one of self-publishing my latest book to a relatively small audience, I was able to land recurring high-ticket clients and paid keynote speeches. Again, this is without the support of a publisher or big name behind it.

The lesson I always share is don’t be distracted by vanity metrics. Instead, focus on solving problems for people and being of value to your community. While vanity metrics might provide a momentary ego boost, it's the quantifiable improvements in market impact that truly elevate a business.

In this video, I share the key metrics you really should be focused on if you want to measure what matters in marketing.

⏱️TIMESTAMPS:

0:00 Intro to Are You Measuring What Really Matters In Marketing?
1:17 1st Metrics: Lead
1:44 2nd Metrics: Conversion rate
2:17 3rd Metrics: Average Transaction Value of a Sale
3:28 4th Metrics: Profit Margin

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✨ [About Jen DeVore Richter]

Jen DeVore Richter has been featured on top shows and stages for marketers including Dan Kennedy’s Magnetic Marketing stage, Video Marketing World, and ClickFunnels radio.

With a background working for NASA at Kennedy Space Center and a master’s in business management, her career expands over several industries including television, advertising, speaking, and magazine publishing.

She holds a Master of Arts (MA) in Business Management and a Bachelor of Arts (BA) in Communication Arts/Public Relations.

Jen works as an Outsourced Chief Marketing Officer (CMO), Marketing Consultant, and Professional Speaker.

She also owns a magazine publishing company.

🙌 [Thank You]

Thank you so much for watching! I hope you enjoyed this video as much as I enjoyed creating it. If you did, don't forget to hit that like button and leave a comment down below. 👍

Disclaimers: all opinions are my own, sponsors are acknowledged. Not financial advice, for entertainment purposes only.