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Russian pro-war influencers are generating big advertising revenues from their socia
Russian pro-war influencers are generating big advertising revenues from their social media coverage of the conflict, the BBC’s Global Disinformation Team has found.
Known in Russia as “Z Bloggers”, they embed with military units, share exclusive footage from the frontline, and call on young Russians to enlist in the army.
Here are some key moments from the film:
0:00 Intro
00:40 Z Bloggers on Telegram
01:28 Who are they?
02:46 Fake video debunk
04:25 Interview with Alexander Kots
05:38 Talks in clubs
06:16 Discrediting the army
06:57 Interview with Ekaterina Schulmann
07:43 Profiting from war propaganda
08:23 Guests on channels
08:50 Tatarsky’s death
09:30 What happens next?
To watch more investigative journalism from our award-winning BBC teams check out this documentary playlist, perfect for the biggest screen in your home:
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