How I Turned $1 Into a $22M/Year Online Business

How I Turned $1 Into a $22M/Year Online Business
Building a community helped I Heart Dogs grow their online business to more than $22 million in revenue a year with more than 50 million online followers. Founder Marshall Morris shares his advice for starting an online business in this interview.

I Heart Dogs is a company with a mission. They started as a way to save pets in shelters and animal rescues. Ten years in, they’ve fed more than 30 million shelter dogs and raised over $1.25 million to pair veterans with PTSD with service animals, truly living up to their motto of healthy pets, happy homes, and empty shelters.

This mission has clearly resonated with customers–-but that doesn’t mean their growth journey has been easy. They learned early on that sales don’t equal profit, and have lost money and overcome plenty of other challenges along the way. Marshall shares how his adaptability, tenacity, and mindset helped him build I Heart Dogs into the best online business it could be, even through its difficult periods.

The size of I Heart Dogs’ community has been a big driver of their revenue growth. In this interview, you’ll learn how they connect with potential customers and turn them into regular monthly subscribers.

If you’re wondering how to start an online business from home, one question you’re probably asking is: What does it cost to start? Marshall tells us how much they invested to launch I Heart Dogs, along with his advice for finding funding and how someone could get started with a shoestring budget.