How to grow your creative brand with stories

Do brands create stories or do stories create brands? Is the power of storytelling for brands? Is branding simply so pervasive we can’t even begin to see the end and the beginning?

Storytelling is an ancient art married with science and it’s tackled in so many domains, from the study of ancient cultures to movie making, fiction writing and branding. Yet, storytelling has never been ‘hotter’ than today. The principles and success factors are closely related with word-of-mouth, social sharing, social media in general, brand perception and the very essence of content marketing.