80s Citrus Hill Selects Orange Juice Commercial Jingle (1985)
This is a catchy 80s jingle if I've ever heard one. Great production value on this one too. I like how they only take the heart of the orange. I'm sure they do that and it's not just part of the jingle.
"Citrus Hill was a brand of orange juice introduced by Procter & Gamble in the United States market in 1982,[1] later used for other fruit juices and beverages.
The launch of Citrus Hill occurred when P&G acquired Florida-based Ben Hill Griffin Inc. and created a brand to sell its juice products under, with national distribution. This thrust P&G into the competitive orange juice market, dominated by Minute Maid and Tropicana Products. Procter & Gamble hoped to differentiate Citrus Hill from the other major brands by marketing it as a premium product, based on a their patented freeze-concentration process that retained more volatile organic aroma compounds associated with fresh-squeezed juice than did the industry-standard evaporative heat concentration (US Patents 4,463,025; 4,818,555; 4,889,739; 4,938,985; 4, 971,813; and 4,971,811). That proved unsuccessful in a segment with technology limiting the 1980s orange juice market to made-from-concentrate products of generally equal quality differentiated by price and perceived value. Citrus Hill had the distinction of introducing the first calcium-enriched orange juice in 1986, which was largely met with indifference from consumers.
Citrus Hill would trudge along in a distant third place throughout its life, and a desperate attempt at rebranding would spell the demise for the brand. In 1990, Citrus Hill changed the name of its orange juice to Citrus Hill Fresh Select, with the word "Fresh" emphasized boldly and a small disclaimer stating that it was "Fresh from Concentrate."
In June 1990, Commissioner David Aaron Kessler of the Food & Drug Administration declared that the use of "fresh" was a misnomer and a violation of 1963 rules governing processed orange juice, which P&G denied. The FDA would exchange correspondence with Procter & Gamble from that point forward while Citrus Hill continued with the same marketing, but negotiations broke down on April 24, 1991. The same day, the FDA seized 12,000 gallons of Fresh Select orange juice from a warehouse in Minneapolis stating that it was improperly labeled and that their claims of "fresh" were false advertising.[2]
P&G agreed to stop using the term "fresh" to describe its juice, but at that point, the seizure had become headline news nationwide. Footage of Citrus Hill juice being seized during television news broadcasts and in newspaper pictures decimated consumer confidence in the brand and affected sales heavily.
The brand was gradually wound down, and efforts to find a buyer proved unsuccessful.
In 1994, PepsiCo would license the Citrus Hill brand for a line of fruit-flavoured fountain beverages, which ended when Pepsi acquired Tropicana in 1998 and rebranded the drink line to the Tropicana brand. The former Citrus Hill processing facility in Florida is now owned by Cargill."
https://en.wikipedia.org/wiki/Citrus_Hill
This delicious 80's commercial was recorded on March 31, 1985 during the broadcast premiere of the miniseries A.D. It was shown on KNBC Channel 4 Los Angeles and described as "The Television Event of 1985." It's from this 1980's commercial compilation: https://youtu.be/OaJXgXBCpi0?si=l7HF1FVJDUOfK1AX
Follow me on Twitter y'all:
https://twitter.com/junknasium
Love me some Likes and Subscribes!
Try these vids if you like old commercials and/or lost media:
1986 TV Commercials "Happy New Year" Edition (80's Commercials)
https://youtu.be/WOdmXSohG_Q
"80's Jingles" 40 Minutes of 1980's TV Commercials (March 9th, 1986)
https://youtu.be/A001ksOKBZg
20 Minutes of Nostalgic 2000's Commercials [Fox and NBC] (Nov. 4, 2007)
https://youtu.be/2vANkrGxVsU
1993 Moonlight Theater Commercials:
https://youtu.be/TQTjNOm0p54
Check out this 2002 Commercial Smorgasbord:
https://youtu.be/iYv-gpHERvQ
"Scared Stiff" (4k) 1996 Elvira Pinball Machine Promotional Video (Bally Games) (90's Ad)
https://youtu.be/VK3N4ZbE6UA
Recorded March 31, 1985 (Palm Sunday). KNBC 4 Los Angeles.
-
45:49
The Osbournes
18 days ago $1.66 earnedTHE BASEMENT TAPES: FULL EPISODE ONE Season One - The Osbournes MTV Series
3.55K5 -
40:02
Athlete & Artist Show
20 hours agoHIGH STAKES NHL & CASINO Stream
366 -
5:15:51
Fresh and Fit
13 hours agoFed Explains Durk Murder For Hire Case Ft. Akademiks!
82.9K44 -
7:48:54
Akademiks
16 hours agoQuando Rondo Forgives Lil Durk for M*rdering his Cousin? Durk being named for other bodies? SNITCH?
113K24 -
5:18:20
Donald Trump Jr.
18 hours agoTrump Rally Live From MSG
350K677 -
2:00:28
Nerdrotic
14 hours ago $80.48 earnedAncient Apocalypse: The Americas REVIEW Part 2 | Forbidden Frontier #079
105K22 -
41:30
Stephen Gardner
12 hours ago🔴Kamala Harris JUST did the STUPIDEST THING! Trump's new Promises are INCREDIBLE!!
84.3K116 -
LIVE
Right Side Broadcasting Network
3 days agoLIVE REPLAY: Trump Holds a Rally at the Iconic Madison Square Garden in New York - 10/27/24
7,275 watching -
2:23:51
vivafrei
21 hours agoEp. 234: Jack Smith's UNLAWFUL Appropriations! Joe Rogan & Trump! Kamala Scandal & MORE!
176K205 -
7:53:37
Vigilant News Network
16 hours agoElon Musk Drops IRS Bombshell - Media Blackout
150K96