Apple launch: New iPhone 15 skips price hike amid slumping global smartphone sales

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Apple unveiled its newest iPhones and Apple Watches today at a launch event code-named Wonderlust. The tech giant says its latest iPhones will be brighter, lighter and safer for users.

The good news is the prices have remained nearly the same as last year — with the iPhone 15 base model starting at $799 and going up to $1199 for the iPhone 15 Pro Max.

The premium Pro model iPhones will be encased in titanium for the first time, the same alloy used in the Mars Rover. This makes the iPhone 15 Pros lighter and more durable than previous models, but it limits the colour options to just four.

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