MrBeast says closing his mouth in YouTube thumbnails is making fans watch more.

MrBeast says closing his mouth in YouTube thumbnails is making fans watch more. Jimmy ‘MrBeast’ Donaldson has revealed that closing his mouth in YouTube thumbnail pictures is actually making fans watch his videos more. Over the last few years, MrBeast has made it clear that he is one of the most talented creators when it comes to learning the YouTube algorithm.

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With that knowledge, Jimmy has amassed over 100M subscribers on just his main channel with millions more across the rest of his network. After testing different thumbnails for his most recent YouTube videos, MrBeast revealed on Twitter/X what fans seem to love the most. MrBeast fans don’t like his mouth open in thumbnails.

The faces on YouTube thumbnails might start to look a bit different. A lot of thumbnails feature a person with an open mouth in shock, awe, excitement, or horror because of a belief that the open-mouth face entices people to click on a video. But MrBeast, the individual with the most subscribers on YouTube, said Wednesday that he’s starting to see longer watch times on videos where his thumbnail face has a closed mouth instead of an open one.

In a post on September 6, 2023, MrBeast revealed that he was using YouTube’s thumbnail tester to see which facial expression influenced the most views on his videos and he found out fans don’t like it when his mouth is open.

You can see his results for yourself thanks to some screenshots he shared on X (formerly Twitter) of what appears to be YouTube’s creator dashboard. The screenshots don’t include numbers about differences in watch time (and that metric doesn’t necessarily translate to more views), but they all show that the thumbnails where MrBeast has a closed mouth are a “winner” over the one where he has an open one. (Generally, in the closed-mouth thumbnails, MrBeast is smiling.)

When uploading a video to YouTube, everything from your thumbnail to the contents of the description has a chance to influence how your video does in the sites algorithm. YouTube creators have used the “shock face” expression on thumbnails for quite some time, but it appears that Donaldson is set to have yet another influence on the platform with his new discovery.

MrBeast seemingly discovers new YouTube thumbnail meta that could change the face of the site

MrBeast attributes the newly added ability to test YouTube thumbnails as the reason he was able to see which worked best. As of June, YouTube said the test of the A / B testing feature was available to “a few hundred creators” and will launch broadly next year.

Given MrBeast’s enormous influence on the YouTube landscape, it seems likely that a lot of creators will be trying closed-mouth thumbnails for themselves very soon. Hope everybody has been brushing their teeth.

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