Social Media Video Advertising Production - Ethos Media Dallas Ft Worth Texas

In our continuing analogy of relating videos to actual hand tools, this is some sdvice for creating videos for social media, which also include platforms such as YouTube that have viewer interactive components to it and tools to directly drive sales.

Why Captions?
You may think that captions are not needed if you market to an audience that speaks the same language the video is recorded in, but there are two important purposes they serve. The first one is that on YouTube, captions make your video searchable and index-able on Google, since YouTube is owned by Google. The search engines can’t listen to a video and figure out what kind of content is on there, but it can search through captions. Videos can and do appear in organic search results and the combination of an SEO-friendly title, description, and caption file attached to the video greatly increases its chance of being listed.

The second purpose captions serve, which overlaps in particular with social media, is the ability for people to understand your video’s content even with disabled audio. If your viewing audience is using a mobile device, which many are, they may not necessarily be in a place where audio can be reasonably heard, even with ear buds. Captions can allow them to follow along without enabling audio and disturbing those around them or they can enable comprehension if they’re simply in too noisy of an environment. If neither scenario applies, they can simply enable audio, which disables captions, and watch the video normally. The point is to always give your viewing audience the ability to adapt to their situation if you want to increase viewership.

Check out our work at https://www.ethosmedia.net

More tips:
https://www.ethosmedia.net/advice-for-creating-videos-for-social-media/

Our services span the entire Dallas / Fort Worth Metroplex and surrounding areas. Contact us at dconnelly@ethosmedia.net for a consultation and estimate.

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