How to Build a Brand on Amazon // [Part 1] Visual Identity to Emotional Connection

Everyone is talking about how important it is to build a brand on Amazon.

And they're right.

But how?

It's not a logo or a commercial or other narrow lenses of a 'brand' that work in this new era of Amazon FBA.

It's about emotional connection.

Visuals and voice that reasonate with your customers.

An identity that connections and converts.

In this part one of a three part series, Jose Sojo from Spotlighted peels the onion back on this is done.

0:00 Intro
3:19 Struggling to Stand Out, Poor CVR, Low Margins
5:39 Store to Brand
7:24 The Basics
12:26 Why It's Important
15:00 Where Do You Start
19:34 Crafting Your Story
22:21 Create Visual Identity
25:12 Bringing It All Together
35:35 Overview
38:55 Work With the Best