"La Mer Beach: A Journey Toward Dubai's Beautiful Shore"

#Beachside bliss at Dubai's La Mer
#dubai
Enjoy seaside shopping, dining and entertainment while soaking up the laidback charm of La Mer - and there's a new beachfront addition set to open soon too.

If you need a day of pure relaxation, head to the destination’s golden sands to soak up the sun and watch the world go by. Art lovers may also notice this charming community’s harmonious blend of minimalist and contemporary design. Inspired by the way the sea washes up timber, rusted metal and barrels to the shore, La Mer’s sustainable marine theme is visible at every turn.

For a mini-holiday without the hassle, La Mer offers the perfect mix of style and substance.

Visitors can shop for sand and sea essentials at Rebel Swell and souvenirs and more at I Love Dubai. If you're thinking about buying a new pair of sunglasses, Optifashion has a wide range of designer shades from all the top international brands. You can also stop by La Mer's branch of Virgin Megastore for gaming and tech items, toys, music, books and more.

In the frame
This striking urban playground is also one of the city’s hottest selfie spots.

When La Mer’s beaches and restaurants aren’t filling up social feeds, the focus falls on the colourful decorative art and inspired graffiti that can be found along sidewalks, across buildings and even on pavements.

Brighten up every selfie with Arabic phrases such as ‘yalla habibi’ and ‘aloo keefak?’ and playful murals that feature everything from bananas to camels and cars. Head over and see if you can spot the artwork of a child wearing heart-shaped sunglasses with the message ‘stay cool’ – one of the most photographed locations at La Mer.