LIV Golf Lands Micro Sports-Betting Partnership with Simplebet

LIV Golf Lands Micro Sports-Betting Partnership with Simplebet Pleas Subscribe For Daily Sports Betting News

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A micro-betting technology company has secured a legal sports betting partnership with a Saudi-backed upstart golf league. LIV Golf has announced a strategic partnership with Simplebet to make the micro-betting company the league’s official sports betting innovation partner. As part of the deal, Simplebet will facilitate the delivery of LIV Golf’s real-time competition data to online betting sites globally.
“This is a transcendent moment for the sport,” said Simplebet CEO Chris Bevilacqua in a statement. “We’ve revolutionized the way audiences around the world connect with live sports by unlocking fan engagement opportunities and together with LIV Golf, we will create...

A micro-betting technology company has secured a legal sports betting partnership with a Saudi-backed upstart golf league. LIV Golf has announced a strategic partnership with Simplebet to make the micro-betting company the league’s official sports betting innovation partner. As part of the deal, Simplebet will facilitate the delivery of LIV Golf’s real-time competition data to online betting sites globally.
“This is a transcendent moment for the sport,” said Simplebet CEO Chris Bevilacqua in a statement. “We’ve revolutionized the way audiences around the world connect with live sports by unlocking fan engagement opportunities and together with LIV Golf, we will create the new blueprint for how sports leagues can maximize their IP through innovative betting.”
Operators that offer Simplebet’s technology will provide their customers with access to in-play betting markets on LIV Golf events. The markets include the option to wager on specific holes.
LIV Golf’s deal with Simplebet comes after the upstart league had an application denied by the Massachusetts Gaming Commission to offer betting markets via DraftKings. The application was unanimously rejected due to concerns regarding the morality of the league’s owner — the Public Investment Fund, Saudi Arabia’s sovereign wealth fund. LIV Golf has also merged with the PGA Tour. The merger is under investigation by the U.S. Department of Justice adding to concerns for Massachusetts gaming regulators.
On the rise
Simplebet’s partnership with LIV Golf adds to a growing portfolio for the New York-based company. In June, Simplebet landed a partnership with ClutchBet — a sportsbook that currently has operations in Colorado and Iowa.  Simplebet will provide ClutchBet with micro-betting markets for the NFL, MLB, and NBA — one of its fastest-growing offerings.
Last month, Simplebet announced that its NBA micro-betting markets grew 350% compared to the 2021-22 season. The company reported $47 million in live wagers during the NBA postseason, which included 90 different playoff games. Simplebet had more than 200,000 unique users during the NBA postseason, leading to a five-time increase in live betting markets.
Simplebet has also secured partnerships with bet365 and Hard Rock Sportsbook to deliver micro-betting markets for the NBA and other major professional and amateur sports leagues. This article originally appeared on Covers.com, read the full article here
Source: https://www.covers.com/industry/liv-golf-lands-micro-betting-partnership-with-simplebet-july-12-2023