Strong Rapport with Angelica Gilleran: Empowering Women-Owned Businesses

As we kick off this episode, I share a little experiment I conducted with event titles and how the audience chose "Marketing Secrets for the Savvy Spend" over the spicier "Inoculating Yourself Against Agency B.S" for my upcoming presentation with Up Next Charlie West.

My guest, Angelica Gilleran from Strong Rapport, brings a refreshing perspective. Her agency specializes in aiding female leaders, focusing on aesthetics and storytelling. They exclusively serve women-owned or women-led nonprofits, recognizing the unique leadership styles of women.

Community building emerges as a crucial theme in our conversation. Angelica highlights the connection between community involvement and establishing trust in marketing, emphasizing the "know, like, and trust" factor.

We touch on the need for increased representation of women in business, given their significant role in household purchases. Angelica's mission revolves around amplifying women-owned companies' voices through impactful marketing.

In this episode, Angelica reminds us of the power of community, the importance of niche specialization, and the value of authentic storytelling in marketing.