BUGATTI CHIRON Pur Sport: ‘C’ the Drift

The track is set. The air is still. With its 1,500PS, 1,600 Nm and state-of-the-art all-wheel drive technology, the BUGATTI CHIRON Pur Sport lies in wait, just off center, ready to execute a perfectly controlled and precise drift maneuver that will adorn the track with a large letter ‘C’. With its cutting-edge characteristics that encompass power, lateral dynamics and performance, BUGATTI developed a CHIRON version that can master the most extreme situations with rigor, finesse and ease.

Why was the letter ‘C’ chosen for this high-performance maneuver? Because it has been a central design form to BUGATTI since the 1920s. The signature BUGATTI C-line was created by Jean Bugatti to seamlessly elongate the car’s silhouette while simultaneously imbuing it with a flow that gives the impression of movement. Over the years, the side-line C has been modernized and functionalized, most recently being employed to increase ventilation flow in BUGATTI’s iconic W16 cylinder models.

Mission accepted. The Pur Sport, with its proud C-line signature, launches off the line with full force. And the rest is history.