Bob Barker: Game show host, animal activist has died | USA TODAY

The Price is Right," host Bob Barker has died.

In his more than 30 years as emcee of "The Price is Right," Bob Barker changed in only one appreciable way: He stopped dyeing his hair in the early 1990s, two decades into the game show's long and storied run.

Nearly everything else about Barker - his tanned and lithe looks, his avuncular ease with contestants, his witty rapport with the audience - remained the same. Even the CBS set where "Price" had been taped five times a week beginning in 1972 didn't change much: the same mustard-avocado-and-tangerine color scheme, the same Smithsonian-worthy Showcase Showdown wheel.

Barker has died at the age of 99, according to his publicist Roger Neal.