Principles of Marketing: Chapter 14- Customer Value IntegratedMarketing Communications Strategy

This is is for Review, Educational, and Informational Purposes.
You will learn the following:
1.) Define the five promotion mix tools for communicating customer value.
The Promotion Mix
2.) Discuss the changing communications landscape and the need for integrated marketing
communications.
Integrated Marketing Communications
3.) Outline the communication process and the steps in developing effective marketing
communications.
A View of the Communication Process
Steps in Developing Effective Marketing Communication
4.) Explain the methods for setting the promotion budget and factors that affect the design
of the promotion mix.
Setting the Total Promotion Budget and Mix
Socially Responsible Marketing Communication
My Twitter(X) Channel: https://twitter.com/Interna34759202
My Instagram Channel: https://www.instagram.com/worldeslpro/