Premium Only Content
Powerful Shift To Close More Sales
Never, ever, ever, for any reason, ever tell a homeowner that their roof is damaged. People have no idea what we, who we are. They don't know our company name. And then we show up there, we offer our free inspection.
We come down and we say, by the way, your roof's in a lot of trouble. You got all this damage, you need to replace it. Oh, I really trust you said no one ever. It's only at that point when they've taken ownership of their problem that they then seek a solution and change their behavior.
So how do we do that? The power of framing, to tell people what they're about to see. This is what storm damage is, why the insurance covers it, and why homeowners just like you do something about it.
Educate, educate, educate. Then would you like to see what your roof looks like? I show them, I say, Hey, do you see what I see? Tell me what you're seeing here. They are now taking ownership of it, and this helps you close more deals left and right. Stupid, simple, and wicked powerful.
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