Mastering Google Ads for Your eCommerce Store (Dropship Unlocked Podcast Episode 23)

Get your copy of Lewis’ new book - The Home-Turf Advantage ➡️ https://www.htabook.com/

🗣 Today’s episode delves into the realm of online marketing, particularly the strategic utilisation of Google Ads to boost sales for your eCommerce store.

Get ready to unravel the power of precision targeting and optimisation techniques that can skyrocket your business's success.

Know someone who would love this episode? Share here ➡️ https://youtu.be/82cQV_tXeaE

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Topics Discussed:

★ The Google Ads Advantage: James and Lewis shed light on the unparalleled reach and targeting capabilities of Google Ads for eCommerce entrepreneurs, positioning it as a crucial tool in the arsenal of success.
★ Setting the Stage: Lewis emphasizes the importance of understanding the customer journey and explains why Google Ads' pull marketing strategy can be a game-changer.
★ Crafting Effective Campaigns: Lewis provides insights into setting up Google Ads campaigns with a customer-focused approach and tailoring ads based on the buying journey's different stages.
★ The Google Ads Evolution: Learn how Google Ads has evolved from manual keyword optimisation to machine learning-driven Performance Max campaigns that offer automation and precision targeting.
★ Benefits of Performance Max Campaigns: Understand the advantages of Performance Max campaigns, including automated targeting and bidding, enhanced conversion capabilities, and a unified approach across various Google networks.
★ Optimising for Higher Conversions: Lewis shares best practices for optimising campaigns, including setting appropriate ROAS targets, using high-quality ad assets, and regularly reviewing and adjusting campaigns.
★ Troubleshooting Underperforming Ads: Learn the systematic approach to addressing underperforming ads, from identifying issues to making data-driven adjustments.
★ Automating and Scaling: Understand how automated features in Performance Max campaigns lead to sales on autopilot, and gain insights into gradually increasing ad spend for high-performing campaigns.

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Links and Resources Mentioned:

For Aspiring Business Owners or Side Hustle Seekers Based In the UK…

New Book Reveals How To Launch A Low-Maintenance High-Profit E-Commerce Business Using The UK "Home-Turf Advantage”…

While also enjoying more time with your family, being free to travel, and setting the hours you work.

Click here to get your copy - https://www.htabook.com/

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Key Takeaways:

★ Google Ads' pull marketing strategy allows products to be showcased to customers actively searching, resulting in higher intent traffic and potentially more conversions.
★ Performance Max campaigns leverage automation and machine learning to optimise targeting, bidding, ad creation, and performance across various Google networks.
★ Troubleshoot underperforming ads systematically by identifying issues, making data-driven adjustments, and reviewing results over an appropriate timeframe.
★ Utilise automation to achieve sales on autopilot and gradually scale campaigns based on profitable performance.

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Check Out These Videos:
Is Dropshipping Too Competitive To Get Started?
https://youtu.be/YxiCpMlXRHc

How to handle product returns with high-ticket dropshipping?
https://youtu.be/p9DQyizUVps

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