Opening the sales call for B & T samples

Using the four-step opening on your sales calls will increase your positive outcomes by 27%. Sadly most salespeople lose control of the meeting right at the start and do not position themselves. A survey shows that less than 9% of all sales calls have a proper Positioning Statement.

The Four Steps are:
Position
Establish an Agenda
State the value of the agenda (NOT YOUR PRODUCT)
Check for acceptance