"WOW Underwire Bra (No Underwire)" 80's Commercial Jingle (1986)

1 year ago
28

This is an interesting commercial jingle for many reasons. Reason the first: so this underwire bra doesn't have a wire? So why is it called an underwire bra? "The Wow wonderbra without a wire" is the slogan I think. Also noteworthy in this bra commercial is the amount of clothing the models are wearing. They're in evening gowns and even have long sleeves on. It's the most heavily clothed bra commercial ever made. I guess they didn't want to be too slutty in the 80's. Or too obviously slutty anyway. But really, if you're going to have a bra commercial, seems like there might be a few women in bras in the commercial. Not evening gowns. Also the jingle is too complex. Something about a wire?

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Try these vids if you like old commercials and/or lost media:

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Recorded on NBC March 9th, 1986.

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