E254: CHALLENGES & SOLUTIONS TO OMNICHANNEL MARKETING ATTRIBUTION IN A PRIVACY FIRST WORLD

🎙️ Welcome to THE ECOMMERCE EDGE Podcast with Jason Greenwood: https://www.ecommerceedge.net

This is E254: CHALLENGES & SOLUTIONS TO OMNICHANNEL MARKETING ATTRIBUTION IN A PRIVACY FIRST WORLD - Ron Jacobson, Rockerbox - THE ECOMMERCE EDGE Podcast - 11 August 2023

💡Ron⁠ is the Co-Founder & CEO of ⁠Rockerbox⁠ - ⁠https://www.rockerbox.com⁠
💡Rockerbox is a SaaS based, Omnichannel marketing attribution, tracking & modelling platform
💡Rockerbox "brings clarity to the noise through ⁠accurate attribution⁠ and ⁠marketing mix modeling⁠ that helps you make the right optimizations."
💡Rockerbox allows markeeters to become increasingly confident in where their marketing budget is working hardest for them
💡In this episode, Jason & Ron talk about the evolving world of online privacy, how this is affecting marketers' ability to do their job well and what they can do about it

Enjoy!
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