How Can You Take Advantage of Your Most Valuable Marketing Asset with John Hinson

Sales POP! interview with John Hinson and John Golden [00:00:00]
Why we overlook our audience [00:01:28] Discussion on how the focus on search engines and new marketing trends has caused businesses to overlook their audience.

The importance of farming [00:04:05] Comparison between hunting and farming in marketing, emphasizing the importance of nurturing and cultivating existing relationships.

The content loop [00:06:08] Introduction of the concept of a content loop, a perpetual loop of consistently staying in touch with people to generate referrals and repeat business.

Building a content loop [00:08:30] Importance of consistent touchpoints with audience to generate referrals and repeat business. Example of a client who gained business from a contact made on a plane.

AI as a support tool [00:10:47] Discussion of AI as a productivity and research tool, but danger of relying on it too heavily for content generation. Importance of injecting unique voice and personality into content.

Identifying target audience [00:14:22] Importance of identifying target audience and focusing marketing message on their pain points. Repelling junk leads and avoiding the trap of volume-based marketing.

Differentiation [00:16:44] The importance of providing a unique experience to customers and differentiating yourself from competitors.

Providing Value [00:17:20] The importance of providing value to your audience through social media and content marketing to build trust and rapport.

Controlled Reach [00:19:39] The benefits of using social media to control and expand your reach to specific audiences through paid advertising.

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SalesPOP!: A modern digital magazine, aimed at empowering sales leaders, sales management, sales professionals, and entrepreneurs to achieve success. As a multi-media platform, we bring you live sales expert interviews with top professionals giving you pro tips on how to be more successful in sales.
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