AI and the Future of Social Media Marketing: Ethics, AI-generated Content, and Targeting

In this episode of Digital Coffee: Marketing Brew, host Brett Deister is joined by guest Neal Schaffer to dive into the world of marketing and explore the latest trends and strategies. From discussing the impact of Elon Musk's tweets to the importance of understanding different generations on social media, they cover a wide range of topics. They also explore the rise of TikTok, the potential of AI in marketing, and the ethical concerns surrounding its use. Additionally, they touch on the power of podcasting, the evolution of social media platforms, and the role of influencers. So grab your favorite cup of coffee and get ready to brew some marketing knowledge in this engaging episode.

Show Notes:

(00:54) Are you a coffee or tea drinker?

(01:51) Can you summarize your expertise?

(02:53) What's new within the social media industry?

(12:52) Discussing Twitter/X and how it's a sinking ship

(17:51) Discussing the changing landscape of news/media

(21:57) Where do we draw the line as marketers when using social media to target people?

(27:20) How should marketers use AI?

(29:40) Should marketeres be using podcasts more?

(35:36) What's your opinion on Google Podcast and YouTube Podcast?

(38:28) Do you think podcasts are going to be audio, video and live?

(43:14) Should AI be limited to tasks you don't like or need help with?

(45:44) Fun question: if you could create an AI personality, what would it be?

(46:29) Where can people find you online?

(46:46) Final thoughts

Neal on PR 360

Audio EP 1: https://shows.acast.com/pr-360/episodes/putting-the-social-in-social-media-with-neal-schaffer

Audio EP 2: https://shows.acast.com/pr-360/episodes/unlocking-the-advantages-for-brands-to-succeed-in-social-and

Video EP: https://youtu.be/hhctWJAX0ts

Review the Podcast: https://pod.link/1055772631

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