Live Q&A with Ernesto Cullari and Barbara Wardell

On this episode of Laundromat Resource, we are joined by special guests Ernesto Cullari and Barbara Wardell, owners of Cullari and Wardell Marketing. We kick off the episode with a lively Q&A session where our audience asks a variety of questions related to marketing and geofencing.

During the episode, we explore a range of topics, from the importance of trust and brand familiarity to the benefits of using platforms like Google, Facebook, and TikTok for increasing recognition and generating customer trust. The guests emphasize the significance of building trust in services like pickup and delivery and how geofencing and other marketing strategies can contribute to establishing name recognition and trust among customers.

Throughout the episode, our guests answer questions from audience members located in different parts of the country, including California, Florida, Texas, and Chicago. They touch on various aspects of geofencing, such as the appropriate fence radius for marketing purposes and best practices for targeting a neighborhood using a combination of online and offline marketing.

In addition to discussing geofencing, we also delve into the financial aspect of marketing. Our guests provide insights into budgeting for ads, setting a threshold for assessing the effectiveness of tactics, and adjusting the budget based on return on investment. They also address the pricing for exclusivity and retainer, which varies depending on factors like the number of stores and location.

Overall, this episode presents a dynamic and informative Q&A session where our guests share their knowledge and expertise in marketing and geofencing. Tune in to this episode of Laundromat Resource to gain valuable insights and practical advice for marketing your laundromat business.

00:00:00 Welcome & Introduction
00:05:56 Geofencing: Powerful tool, evolving rapidly, how it works.
00:16:12 "Laundromat questions, geofencing, and marketing discussed briefly."
00:22:16 Avoid bidding war with Google, spend strategically.
00:27:42 Using geofencing for comprehensive marketing plan.
00:30:28 Google, Facebook, TikTok build brand familiarity. Trust through geofencing, pickup, deliveries. Safe, welcoming, family environment desired.
00:36:00 Improving personal background for a better impression.
00:42:40 Hiring is crucial for staying updated on geofencing.
00:47:55 Flexible geofencing for accurate and targeted measurement.
00:51:34 Geo-targeted ads revolutionize pickup and delivery business.
01:00:05 "Partnership with Laundromat Resource and a great discount.
01:01:57 Start at $1,000 for ads, adjust from there.
01:10:48 Geofencing's potential to promote laundry locker usage?
01:17:12 Retaining customers makes advertising worth it.