Revenge of the mosquito

For over sixty years, Doom has been well known amongst South Africans for its fast, deadly killing power, effective for ridding you of pests. And as an iconic brand it has weaved its way into South African culture, featuring on social media whenever there was a light-hearted moment or some form of satire. It’s this ability to see the funnier side of life and make fun of ourselves as South Africans that has inspired Doom to use humour in their communication over the years, especially in a segment where our competitors are taking the serious, informative approach.