8/3/2023 Principles of Marketing- Chapter 8:: Products, Services, and Brands

This is for Review, Informational, and Educational Purposes
Learn: Products Services, and Brands
1.) Product and the major
classifications of products and services.
2.) The decisions companies make
regarding their individual products
3.) Four characteristics that
affect the marketing of services and the additional
marketing considerations that services require.
4.) Branding Strategy—the
decisions companies make in building and managing
their brands