Bud Light Will NOT Recover! Admit DEFEAT as Sales WON'T Rebound as EVERYONE Laughs DESTROYED Brand!
Bud Light has lost everything. Their sales data shows that the damage has been done and they are on track to lose their top spot very, very soon. Modelo Especial will overtake them sooner than anyone expected and they only have themselves to blame! Dylan Mulvaney wrecked a cherished brand and Anheuser Busch's mismanagement made it permanent. Rip bozo.
Other brands are starring on in amazement at this corporate dumpster fire. Heineken CEO Dolf van der Brink shared his thoughts on how he is learning from the situation; as it boils down to "don't betray your customers."
This is a historical event that will be studied in Business School's for a very long time. Remember, the destruction took only 4 months... this all started on April 1st.
Sources:
New York Post 1: https://nypost.com/2023/07/31/bud-light-distributors-no-longer-expect-sales-to-recover-from-dylan-mulvaney-disaster/
NYP2: https://nypost.com/2023/07/31/bud-light-to-be-dethroned-as-king-of-beers-within-weeks-amid-dylan-mulvaney-fiasco/
Daily Mail: https://www.dailymail.co.uk/news/article-12358263/Heineken-boss-says-companies-stand-values-wake-Bud-Light-Dylan-Mulvaney-marketing-partnership.html
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