Email Marketing Benefit: Builds Credibility

1 year ago
1

Knowing your readers' interests and needs gets your email read instead of the spam folder. Creating a permission-based email list that includes a checkbox for users to opt-in to your mailing list ensures that a customer knows which emails they're signing up for and how often they'll be receiving emails from you.

Transparency equals credibility.
 
By consistently providing valuable content to your audience, they will begin to recognize and even anticipate your emails.

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