The Ultimate Guide to Creating the Best Online Shopping Experience with Eric Melchor
[00:00:00] Treating Visitors as People, Not Traffic Discussion on getting rid of tactics like pop-ups and fake deadlines to create a pleasurable online shopping experience.
[00:04:04] Capturing Attention with Top Selling Items Example of Indestructible Shoes using a tactic to capture visitors' attention by showcasing top selling items instead of offering a coupon code.
[00:05:53] Increasing Average Order Value with Free Shipping Threshold Example of Blanchette using a free shipping threshold to increase average order value and encourage customers to browse more.
[00:09:58] Cart Abandonment and Building Email and SMS Lists Discussion on strategies to address cart abandonment and effective ways to build email and SMS lists.
[00:11:34] Leveraging SMS Effectively Exploration of how SMS can be leveraged effectively, including timing and content considerations.
Title [00:15:35] Using Pop-ups Effectively Tips on using pop-ups creatively and effectively, such as personalized welcome messages and teasers for new releases.
Customer Journey Optimization [00:19:47] Discussion on Opti Monk's tactical library and how it helps brands improve conversion rate optimization and achieve specific goals.
Encouragement to Improve Customer Experience [00:20:29] Speaker 1 encourages listeners to explore Eric's company for improving customer journeys and experiences.
Conclusion and Farewell [00:20:45] Speaker 1 thanks Eric and the audience for watching and listening, and mentions future interactions.
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