5 Day Challenge - Email Marketing (7/8)
DAY 5
EMAIL MARKETING DAY
How is your Blog content coming along? Have you completed it? How about the branding, website, social media? Are you stuck? Would you like some help?
Book a Clarity Call >> http://GetAbsoluteMarketing.com/book
Email is not dead.
But it can be dead on arrival if you are not doing it right! Here are some tips!
Templates are everything - Don't settle for the ones in the program you use, make your own. Once you make one solid clean looking template that is branded to the colors and style of your website, use it OVER AND OVER. You may get tired of it, but it will help your clients remember who you are and associate you with stability.
Sticky subject lines and emojis. The best subject lines are catchy and say exactly what the email is about. It's tricky to get started creating them, but once you do, its easy to create multiples. Keep a list of your best ones. Also, see this subject line has an emoji! Not many companies are doing this so use it. It can help you stand out in the cluttered world of online inboxes.
ONE THING - no more - If you notice, most emails I send have ONE call to action. Sometimes you can get away with 2 but 1 is more effective in the long run.
Branded is best - referring to templates again! Keep all the colors of EVERYTHING branded. Even the link should be a color that represents your brand.
Send regularly, no one will get tired of you and if they do, they can unsubscribe. This is true for ALL industries. There is never really such a thing as too many emails. There is such a thing as subscribers who are not a good fit! Keep this in mind next time you are down because you see multiple unsubscribes from our list. You don't want the ones you cannot serve to stick around.
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