Why are some cigars so expensive?

What’s the most expensive we’ve ever smoked? That’s what Ernie in Alabama wants to know. Not only that, but he’s curious about what made it cost so much. Paul’s got an answer: In addition to raw materials and labor, a lot goes into the final price of a cigar—especially when it's a luxury premium. Find out how cigar pricing relates to restaurant meals and more in this month’s fan mail video.