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Kisi ka Bhai Kisi ki jaan,offical traler salman kan,venkatesh
Kisi ka Bhai Kisi ki jaan ,offical traler
Kisi ka Bhai Kisi ki jaan
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Kisi Ka Bhai Kisi Ki Jaan: Why Salman Khan’s lone superhero formula doesn’t work for the masses anymore
Not so long ago, Salman Khan had reasoned why Hindi films were losing out to dubbed versions of South Indian hits. Taking a dig at content-oriented cinema and smart filmmaking as “too cool” and insisting that they didn’t reflect the “understanding” of what people wanted, he had positioned himself as the friendly neighbourhood big brother or the “Bhaijaan” of the masses. But as his latest track record at the ticket window shows — Kisi Ka Bhai Kisi Ki Jaan being his second lowest opening in recent times with some loyalist surge over the weekend — the masses have definitely become “too cool” for him.
Also Read | Kisi Ka Bhai Kisi Ki Jaan movie review: A tired, unimaginative amalgamation of every Salman Khan version
For the first time, the man whom Bollywood trusted to generate hundreds of crores so that others could experiment, has lost his equity. And his brand of entertaining fables are anachronistic in a world where flipping jackets mid-air is not about magical realism but an insult to common intelligence. Worst, Khan needs to realise that with his stubborn swag, he has reduced his superhero status to that of a court jester, palatable only to his shrinking constituency.
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It’s not that Salman Khan didn’t know his place to begin with. If anything, the son of scriptwriter Salim Khan, has scripted his career path by being sensible rather than ambitious. While Aamir Khan was for the classes, Salman chose to be with the masses, with Shah Rukh Khan comfortably straddling the bridge in between to complete the Khan trinity. With no pretence of being a great performer, Khan began by being the wide-eyed, next-door slacker, Prem, in Maine Pyar Kiya — a loveable mother’s son, all brawn on the outside but mush inside. His many projects with Rajshri Productions, which have patented the virtues of virginal love and the sanskaari Great Indian Family, made him the boy everybody wanted to fall in love with. But once SRK as Raja Sahay of Deewana (1992) showed how to wrest his destiny by the dint of conviction, it captured the sentiment of the entire post-liberalisation generation. The loverboy Salman was literally pushed out of his comfort zone.
The Indian Express
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