#90 Why Celebrity Brands Do Not Work

Real Respects Real | High Chris

High Chris is a channel for anyone looking for insight on the cannabis industry, whether it be a passion or your career High Chris offers skills, tips and tricks for anyone looking to advance in the field. This industry faces a lot of hardships and with decades of experience High Chris is a collection of insight on a complex industry

The cannabis industry requires more than just a celebrity name; it also needs a strong understanding of the cannabis culture. Without this essential knowledge, celebrity brands often fail to realize success in the industry. Many consumers perceive that such brands lack authentic engagement and commitment to the marketplace, and these attitudes don’t always result in positive outcomes for businesses trying to enter the field. Furthermore, even within the already tightknit community of cannabis fans, major labels struggle to create resonant connections and cultivate loyalty. A deep understanding of the cannabis culture paired with consistent social engagement is necessary if a brand wishes to succeed in this competitive atmosphere.

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