Olive Films Out of BUSINESS, Physical media dying? New boutique label Film Masters

Another boutique Blu-ray label out of business Olive Films website says they are not making any more film. Is Physical media dying?
At the time of recording this video you can still buy some Olive releases on through online retailers but for how long? I have no idea. Is there a rebrand a buy out not a lot of details are out there.

As one Blu-ray label closes another one pops up I believe collecting movies has gone back to the niche market.

Film Masters link
https://www.filmmasters.com/home-video