How to Develop Strategy Rooted in Story and Beliefs

How do you develop a ministry strategy that is centered around your core beliefs and guiding principles? People long for community, they want to belong to something bigger than themselves. If you're not clearly communicating your core beliefs as a ministry, you're missing out on an opportunity to connect your audience to your brand at a deeply emotional level. The key is actually communicating your beliefs to your audience. If you can do that using story structure, your message is even more likely to engage and relate to your audience.

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