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How To Get to 100+ Listings A Month
How To Get to 100+ Listings A Month
Imagine this: a real estate agent who went from struggling with 25 listings a month to effortlessly carrying over 120 listings every 30 days. Sounds like a fairytale, right? Well, let me introduce you to Michael Hellickson, the master of lead generation, follow-up, and conversion. In my conversation with him, I discovered the secrets behind his remarkable success and the strategies he employed to achieve exceptional results.
It all started with a moment of frustration. Michael was stuck at 25 listings a month, yearning for a breakthrough. That's when he decided to take control of his daily schedule. He realized that working harder wasn't the answer; working smarter was. Michael meticulously designed a perfect daily schedule that would allow him to double his listings while working fewer days. It was a game-changer.
But Michael's journey to success wasn't an overnight transformation. He had to stay focused, eliminate distractions, and say no to opportunities that didn't align with his goals. By following his meticulously crafted schedule and consistently applying himself, he achieved remarkable results. Within 90 days, his listings skyrocketed to 50 a month, and within six months, he was carrying a whopping 75 listings every 30 days. Talk about an extraordinary turnaround!
The key to Michael's success lies in his unwavering focus on lead generation, follow-up, and conversion. He knew that having a steady pipeline of leads was essential. He narrowed his focus to three critical activities: generating leads, following up with them, and converting them into listings. These activities became the backbone of his daily routine, consuming the majority of his time and energy. And boy, did it pay off!
Michael shares an inspiring story about his son, Austin, who, following in his footsteps, achieved a staggering 97 listings in his first year of real estate. Austin dedicated four hours a day to phone calls and the rest of his day to appointments, embodying the principles of focus, discipline, and hard work that Michael instilled in him.
But it's not just about business strategies for Michael. He draws upon his experience selling religion during a two-year mission in Germany, where building relationships based on trust was paramount. He used the Ford Technique, which involves asking open-ended questions about family, occupation, recreation, and dreams, to establish rapport with potential clients. By forging genuine connections, Michael strengthened his business and cultivated lasting relationships.
In our conversation, Michael's energy and enthusiasm are palpable. He acknowledges his high energy and ADHD tendencies, turning them into assets rather than liabilities. He believes that if you can channel that energy into a single direction, you become an unstoppable force. Michael chooses discipline over motivation, comparing energy without discipline to an explosion without direction. He even enlisted the help of a coach, Mike Ferry, to harness his energy and develop the necessary discipline. That decision proved instrumental in his success.
We delve into Michael's daily schedule and the transitions he has undergone in his real estate career. He no longer attends daily huddles, entrusting his leadership team with that responsibility. Instead, he places great emphasis on the "magic time" between 8 am and noon, where he prioritizes activities like contact, lead generation, follow-up, and conversion. Currently, he balances his time by traveling for live events three days a week and spending weekends in the mountains with his wife, finding the perfect harmony between work and personal life.
As our conversation progresses, Michael highlights the significance of diversifying lead sources, particularly during times of economic downturn. He cautions against relying solely on referrals, as they may not be sufficient. Michael recommends having 10 to 15 lead sources for a consistent six-figure net income, and 25 to 35 lead sources for those aiming for a seven-figure net income. To aid agents on their journey, Club Wealth has compiled a list of 31 favorite lead sources, which can be obtained through a simple text message.
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Don't forget to reach out to Michael Hellickson:
Facebook: https://www.facebook.com/michael.hellickson?mibextid=ZbWKwL
Instagram: https://www.instagram.com/michaelhellickson/?hl=en
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