Publishers should use personalized onboarding to increase retention and engagement
1 year ago
5
The Washington Post has developed a series of customer journeys for new subscribers to increase retention and engagement. Reading between the lines, and adding my own thoughts, I explain how publishers could follow the Post's example with their own subscribers.
This is a particularly good use case for publishers who have a customer data platform.
If this concept intrigues you, give me a call and let's chat about it.
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