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Bud Light Just Got ATTACKED By Dylan Mulvaney
Bud Light is under fire for severing ties with trans influencer Dylan Mulvaney after facing intense backlash. Mulvaney recently spoke out about the situation in an emotional Instagram video, expressing her disappointment with the company's decision and the subsequent treatment she has endured. She criticized Bud Light for giving customers the "permission to be as transphobic and as hateful as they want" by not standing by her.
In the video, Mulvaney, who has a following of 1.8 million on Instagram, tearfully shared her experience of being ridiculed in public and the profound loneliness she has felt as a result. She argued that it is worse for a company to hire a trans person and then abandon them publicly, rather than not hiring them at all. Mulvaney's comments come after Anheuser-Busch CEO Brendan Whitworth refused to address whether the company would work with her again. The beer giant has suffered a significant $20 billion blow due to calls for a boycott of its top-selling brand.
Since promoting Bud Light in a social media video on April 1, Mulvaney has faced an overwhelming amount of bullying and transphobia. She revealed that the experience has left her fearful of leaving her house. Mulvaney emphasized that supporting trans individuals should not be a political issue, and there should be nothing divisive or controversial about working with them.
Mulvaney also expressed her disappointment with Bud Light for not reaching out to her since the backlash began. Despite receiving a Bud Light tallboy can featuring her image, she felt that the brand did not make any effort to rectify the situation or offer support. Mulvaney even stated her intention to place the can in a museum behind bulletproof glass.
Addressing accusations that she does not like beer, Mulvaney clarified that she has always loved beer and will not tolerate such claims. Anheuser-Busch has attempted to distance itself from Mulvaney's posts, which sparked the controversy, and the negative impact has extended to other brands under its umbrella, such as Budweiser and Michelob Ultra.
The fallout from the Mulvaney controversy has taken a toll on Bud Light's sales, with a steep 28.5% decline for the week ending June 20 compared to the previous year. Initially, the company did not disavow its partnership with Mulvaney, stating that it was part of a larger strategy to connect with diverse audiences and passion points. However, Bud Light's decision to sever ties has been met with criticism and calls for a boycott, putting the brand in a difficult position.
#BudLightControversy #TransInclusionMatters #StandWithDylanMulvaney #TransVisibility #InfluencerBacklash #BoycottBudLight #AuthenticRepresentation #TransRights #BullyingAwareness #SupportTransCreators #BeerLoversUnite #CorporateResponsibility #EqualityMatters #SocialMediaInfluence #InclusivePartnerships #BrandAccountability #TransphobiaAwareness #DiversityAndInclusion #BeerIndustry #SocialJustice #EmpowerTransVoices
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