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Fe.Ro briar and olive wood pipes are produced at the Figli di Federico Rovera pipe factory in Varese, Italy, northwest of Milan. The company was established in 1949 by Federico Rovera with the help of his sons and is the second largest pipe manufacturer in Italy. The family-owned business produces pipe brands for well known names in the trade throughout Europe. However, pipes imported to the USA carry their own brand name, Fe.Ro, an acronym of the founder's name.

Central Italian briar is exclusively used in Figli di Federico Rovera's pipe production with the exception of the company's olive wood pipes of course. Burls are harvested from the Tuscany region and must be 50 or more years old to meet the company's standards. Only high grade "Extra" blocks are selected, which means that even their less expensive pipes carry the heritage of higher grade briars. The briar blocks are air-dried versus kiln- or oven-dried. Though this process is more time consuming, it is said to result in a sweeter and drier smoking pipe.

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Milan Tobacconists
Purveyor of Premium Cigars, Handcrafted Pipes,
Tinned & Custom Blended Pipe Tobacco & Related Accessories.
Established 1912.

309 S Jefferson Street, Roanoke, VA 24011
Toll Free Phone: 877.70MILAN (64526)
Email: customercare@milantobacco.com
Telephone: 540.344.5191

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