“Come for the tool, stay for the network” as a #businessstrategy #businessmodel #homebusiness

The meaning of come for the tool stay for the network

The phrase "come for the tool, stay for the network" refers to a business strategy in which a company initially attracts users with a single-player tool or service, but then retains those users by creating a strong community or network effect around that tool or service. This concept is especially well known in marketplaces with peer-to-peer transactions, as the network of users becomes a key part of the value proposition.

For example, when Instagram first launched, it was primarily a single-player tool for sharing photos. However, the company quickly realized that the real value of Instagram was in the network of users who could discover and share photos with each other. As a result, Instagram focused on building features that would strengthen the network, such as hashtags and location tagging.

The "come for the tool, stay for the network" strategy can be a very effective way to build a successful marketplace or social network. By focusing on creating a valuable network of users, companies can attract and retain users who will continue to use their products over time.

Here are some examples of companies that have successfully used the "come for the tool, stay for the network" strategy:

* **LinkedIn:** LinkedIn is a professional networking platform that allows users to connect with other professionals in their field. The company initially attracted users with a single-player tool that allowed users to create and manage their profiles. However, the real value of LinkedIn is in the network of users who can connect with each other to find jobs, collaborate on projects, and learn from each other.
* **Airbnb:** Airbnb is a peer-to-peer accommodation marketplace that allows users to rent out their homes to travelers. The company initially attracted users with a single-player tool that allowed users to list their properties on the Airbnb website. However, the real value of Airbnb is in the network of users who can book and rent properties from each other.
* **Uber:** Uber is a ride-hailing service that allows users to request rides from drivers who are using the Uber app. The company initially attracted users with a single-player tool that allowed users to request rides. However, the real value of Uber is in the network of drivers who are available to provide rides to users.

Home Business Academy
HBA is a community of online entrepreneurs who aid each other with support, advice and news in the arena of online home business. HBA first attracted users with their full-featured HBA Funnel Builder that rivals Clickfunnels but that costs only $25 a month.

The "come for the tool, stay for the network" strategy is not without its challenges. One challenge is that it can be difficult to build a strong network of users from scratch. Another challenge is that the network effect can be difficult to sustain, as users may be tempted to switch to a different platform if it offers a better network.

However, the "come for the tool, stay for the network" strategy can be a very effective way to build a successful marketplace or social network. By focusing on creating a valuable network of users, companies can attract and retain users who will continue to use their products over time.

I know I joined HBA for the awesome Funnel Builder at $25 monthly but then discovered a supportive and wise heart centred community of entrance entrepreneurs, which I’ve come to love and appreciate

If you’d like to check out this tool and community for yourself, then I suggest that you visit the link in my bio https://marketwithalpha.com and download my six figure Escape Plan for free