5 Eye-Tracking Discoveries for OPTIMAL Chart Design - Do you use these?

3 October 2019 Excel Charts
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Here are 5 design tips for creating optimal column charts. The tips are based on a study conducted which uses eye-tracking technology to get insights on how we read and understand charts (see link below).

This is how eye-tacking tests are done: The participant is presented with a question which they need to answer by looking at the visualization on the screen while the camera is tracking their eye movements. Two parameters are measured. One is effectiveness – which means was the answer correct and number two is efficiency, which means how fast were they able to respond.

Download the full research paper from: https://top-reports.com/reporting-design/fachbeitraege/

Sources used in this video ______________________________

Eye-tracking video: https://top-reports.com/eye-tracking/funktionsweise-eye-tracking/

Case study shown from University of Applied Sciences Upper Austria: https://www.fh-ooe.at/en/steyr-campus/

Attribution: Picture of Edward Tufte By Keegan Peterzell - Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=40367115
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