Graphic Design Tutorial For Beginners | Graphic Design (Full Course)

Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio.

⭐ Important Notes ⭐
⌨️ This course is created in collaboration with California institute of the ARts

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Fundamentals of Graphic Design

FUNDAMENTALS OF IMAGEMAKING
0:00:00 Course Welcome
0:03:00 Introduction to Imagemaking
0:05:32 Denotative Imagemaking 1
0:10:23 Denotative Imagemaking 2
0:13:07 Techniques of Imagemaking 1
0:16:03 Techniques of Imagemaking 2
0:18:57 Techniques of Imagemaking 3
0:23:55 Process, Generation, Iteration
0:28:50 Imagemaking Demo 1 Printing with an Object
0:37:14 Imagemaking Demo 2 Duct Tape Prints
0:42:18 Imagemaking Demo 3 Improvised Light Table
0:47:12 Connotative Imagemaking 1
0:52:17 Connotative Imagemaking 2

FUNDAMETALS OF TYPOGRAPHY
0:56:46 Introduction to Typography
0:57:46 The Anatomy of Letters
1:00:45 Words and Spacing
1:03:41 Type Size The Point System
1:07:05 Typesetting Text
1:11:23 Typefaces, Fonts and Type Families
1:15:46 Typeface Categories
1:20:16 Denotation in Type
1:26:58 Connotation in Type
1:36:04 Looking at Letterforms
1:40:15 Experimenting with Letterforms
1:45:39 Typographic Composition

FUNDAMENTALS OF SHAPE AND COLOR
1:49:55 Introduction to Shape & color
1:51:36 Graphic Shapes
1:54:33 Visual Constrast
2:00:13 Marks, Icons, and Symbols
2:03:39 Negative Positive, Figure Ground
2:12:15 Working With Color
2:17:17 The Color Wheel
2:21:55 Mixing Color Paint, Print and Screen
2:28:26 Rhythm and Pattern 1
2:33:06 Rhythm and Pattern 2

FUNDAMENTALS OF COMPOSITIONS
2:41:37 Introduction to Composition
2:43:29 Principle of Composition
2:50:40 Visual Contrasts
2:56:41 Single Contrasts
2:59:19 Multiple Contrasts
3:08:34 Type Contrasts
3:13:11 Image Constrasts
3:19:32 Composition in a Single Image
3:25:20 Cropping and Hierarchy
3:35:14 Compositions in Context
3:50:06 Conclusion
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Introduction to Typography

TALKING TYPE
3:51:21 Course Welcome
3:53:55 Font Versus Typeface
3:58:28 Stroke and Proportion
4:02:33 Type Anatomy
4:05:11 Measuring Type
4:08:33 Choosing a Typeface

TYPEFACES AND THEIR STORIES
4:12:49 Typefaces and Their Stories
4:15:09 Bembo Humanist Letters
4:19:07 Didot Enlightened Refinement
4:23:04 Claredon Type for the Masses
4:26:59 Futura the Typographic Avant-Garde
4:31:08 Helvetica International Modern
4:34:48 Scala Sans Typographic Remix

PUTTING TYPE TO WORK
4:38:31 Working with Type
4:40:23 Typographic Space
4:46:19 Page Space
4:51:29 The Grid
4:55:35 Creating Hierarchy
4:58:52 Typographic Conventions

MAKING MEANINGFUL TYPE
5:04:24 Making Meaninful Type
5:06:43 Typesetting with expression
5:12:29 Beyond Typesetting
5:17:26 The Typographic Poster
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Introduction to Imagemaking

IMAGE-BASED RESEARCH
5:21:50 Course Welcome
5:24:38 Practice
5:26:01 What Image Do
5:29:05 Considering the Book (in a graphic design context)

MAKING IMAGES
5:30:56 Making Methods and Techniques
5:32:54 Denotation & Connotation
5:35:51 Range of Representation

COMPOSITIONAL IS REALATIONAL
5:38:46 Composition is Relational
5:39:59 About Hierarchy
5:41:39 Scale
5:44:29 Space
5:48:32 Composition Figure Ground (from introduction to imagemaking)
5:50:44 Narrative
5:53:08 Simple Compostion Creating page Spreads

DESINNING A BOOK WITH YOUR IMAGES
5:57:38 Bookishness
5:58:58 Complex Composition Putting your book together
6:01:59 Lazy Mom Lazy Wow
6:10:16 Katharina Pierini sming Books Nights moves
6:19:43 Laura Owens Hey What
6:23:53 Laura Owens New Work
6:36:27 Bruno Munari A Tale of Three Little Birds
6:42:55 Two simple bookbinding techniques
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Ideas from the History of Graphic Design

EARLY MASS MARKETING
6:50:38 Coure Introduction
6:52:10 Introduction to Early Mass Marketing
6:53:36 Form Follow Function
6:58:22 A Democratization of choice
7:00:58 A Revival of Styles
7:05:20 Style Mash-up
7:09:29 An Exaggeration of Type
7:15:24 Branding
7:21:12 A Household Name
7:25:01 Text and Image
7:30:47 Words Doing the Work

THE BAUHAUS
7:33:42 Introduction to the Bauhaus
7:35:20 Founding the Bauhaus
7:41:01 The Founding year
7:48:00 The Bauhas and Architecture
7:52:20 Klee, Schlemmer & Albers
7:57:23 László Moholy-Nagy
7:59:20 Herbert Bayer
8:04:46 Color & Image
8:07:58 Textiles & Ceramics
8:09:44 Typography
8:12:23 Publications

MODERNISM IN AMERICA
8:15:31 Introduction to Modernism in America
8:17:01 The Bauhas Influence
8:21:55 A Symbolic Language
8:26:41 Case Study Scope Magazine
8:27:59 Developing Corporate Identities
8:31:06 A new subjectivity
8:34:53 Case Study Fortune Magazine
8:37:12 Play and Humor
8:41:58 Case Study The Mechanized Mule brochure
8:43:32 Duality & Simplicity
8:48:02 Case Study El Producto Cigars
8:49:24 Rand's Logo Designs
8:53:03 A Clear identity

GRAPHIC DESIGN RADICALISM
8:56:34 Introduction to Graphic Design Radicalism
8:59:36 The Objectivity of Swiss DEsign
9:05:45 Incorporating abstraction
9:07:23 Josef Mueller-Brockmann
9:12:18 The Grid
9:16:20 Emil Ruder
9:17:24 Compositional Strategies
9:19:28 The Subjectivity of Push Pin
9:25:54 Milton Glaser
9:31:02 The South
9:33:39 The Psychedelic Poster and Looking to the Past
9:41:29 The Diggers
9:46:56 Sister Corita's Aesthetics
9:53:31 Sister Corita's Politics
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Brand New Brand

IDEATION: INVENT YOUR CLIENT
9:56:01 Course Welcome
9:59:58 Overview of Project
10:05:48 Invent YOur Client
10:08:08 Fake Your History
10:10:46 Unpack your adjectives
10:14:09 The Name Game

VISUALIZATION: MAKE YOUR FAKE
10:21:13 In The Mood
10:25:55 Developing Your Identity Manual

PALLET & LOGOTYPE
10:27:39 Shapes of Letters, Shapes of Words
10:32:14 Typographic Skeletons
10:37:19 Customizing Letters
10:41:58 Variations and Refinement
10:45:56 Adding Color
10:49:31 Adding a Mark Icon
10:55:29 Adding a Secondary Typeface
10:58:19 Adding Imagery
11:00:25 Adding a Secret Ingredient
11:03:09 Brand Applications and Mock-ups
11:09:43 Brand Development Guide